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Construction Tech & AI Advisory

Win in construction.

DOF Advisory helps construction-tech companies and their investors close the industry’s most expensive gap: the people building and funding ConTech rarely come from construction.

Get strategic guidance from an advisor who has built major construction projects, shaped strategy inside construction SaaS, advised investors on deals, and evaluated technology from the buyer side - bringing a synthesized ecosystem perspective to your product, GTM, pricing and investment decisions.

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Free 30-minute intro — bring your toughest challenge or question, leave with a useful answer.

Lee Xiaolong, P.E., PMP, MBA

FOUNDER & PRINCIPAL

12+ yrs

ACROSS CONSTRUCTION, SAAS, CONSULTING & CAPITAL

$3B+

EXPERIENCE IN HEAVY CIVIL & CAPITAL PROJECTS

$139M

NEW ARR DRIVEN BY PRICING & PACKAGING TRANSFORMATION

~$253M

PRIVATE EQUITY DEAL EXPERIENCE

20+

CONTECH CONSULTING ENGAGEMENTS

The Domain Gap

AI is flooding into construction. Construction fluency isn’t.

AI captured 77% of ConTech venture funding in 2025 — up from 35% the year before. Very few arrive with jobsite fluency on the team.

Products get mis-scoped — built from demos instead of RFIs, change orders, and CPM schedule workflows.

Teams sell to the wrong buyer — ignoring owner mandates and multi-party procurement.

Products get mispriced — pricing & packaging that ignores how contractors perceive value, budget, buy, and expand.

Investor diligence can't verify domain claims and whether a wedge or workflow, survives the real jobsite.

Investors diligence can’t verify domain claims and whether a wedge, workflow, survives the real jobsite.

Who I Work With

Builders and backers of construction technology.

Startups & Enterprise

ConTech Software, Hardware & AI

Investors

VC, PE, Corporate M&A deal teams

Owners & Builders

Contractors, Owner & Operators

Why DOF ADVISORY

Four seats at the table. One advisor.

Construction veterans rarely have SaaS product experience. SaaS strategists rarely have field credibility. Consultants rarely have either — and almost none of them sit in an enterprise buyer’s chair today. I’ve held every one of these seats.

01 — The Builder

Built the projects

Extensive construction experience delivering heavy civil construction at a Top 3 ENR 400 GC. Built the Goethals Bridge, Little Island in Manhattan, offshore wind farms. Worked across estimating, scheduling, contracts, field ops.

02 — The Investor

Advised deal diligence

Project lead at L.E.K. Consulting advising VC, PE and corporate M&A teams on buy-side and sell-side due diligence across SaaS, construction, and industrials sectors. Also worked in acquisitions at a private equity fund.

03 — The Strategist

Developed the strategy

Led Procore's platform pricing & packaging transformation across the company's entire product portfolio, driving $139M in new ARR, 33% faster sales cycles, and 35% higher win rates post-transformation.

Led Procore’s platform pricing & packaging transformation across the company’s entire product portfolio, driving $139M new ARR, 33% faster sales cycles, and 35% higher win rates post transformation.

04 — The Buyer

Evaluated & adopted technology

Led capital program controls and evaluated ConTech software & AI from the enterprise owner and GC side, bringing a current perspective on tech evaluation, procurement and adoption from inside the buyer’s chair.

Most construction-tech teams are brilliant at software and thin on construction. I help you skip the two quarters you’d otherwise burn learning how construction actually buys.

Read the analysis first

I have published numerous peer-reviewed research papers on engineering & infrastructure investment. My breakdowns of the Procore data war, Palantir’s construction ontology bet, and Autodesk’s $3.6B MaintainX acquisition reach tens of thousands of ConTech professionals.

Flexible Advisory Options

Fixed-fee. Built for deal speed. Defined scope and deliverable — senior judgment in weeks, not a six-month consulting engagement with a rotating team.

Advisory Calls

Working sessions on your most challenging problem. 60-minute deep dive + follow-up notes. Book directly.

MSA Retainer

A ConTech domain expert on your bench — without the $180K full-time hire. Standing strategy calls & workshops.

Deal-Clock Domain Diligence

From a $2K fixed-fee red-flag screen with a 48-hour memo to full diligence support in 1–2 weeks.

Strategy Sprints

Fixed-fee engagements that close your construction domain & ConTech strategy gap on a deadline.

Learn more

Next Step

Skip the expensive construction tech industry fact finding, get to the answers faster.

Book a free 30-minute intro call. Bring your toughest challenge or question — you’ll leave with at least one useful answer, whether or not we work together.

Book your intro call

lee.xiaolong@dofadvisory.com